Analysis of Marks and Spencers Marketing Mix Executive Summary

Analysis of Marks and Spencers Marketing Mix Executive Summary Marks Spencer is one of the most renowned and oldest retailers of Britain. It was found in 1894 through the partnership of Michael Marks and Thomas Spencer. The first store was opened in Manchester and the company was based on primary values emphasizing on high quality, value for money, service, innovation, and trust. Due to these corollaries, the organization experienced a great success which led to national and global expansions. Today, it is one of the largest clothing retailers with 895 stores in more than 40 countries around the world. Its also listed on the London stock Exchange and FTSE 100 index. The companys current main products include clothing range, home ware and food products with a supply chain of more than 2000 suppliers globally. Nevertheless, the company started facing problems due to the various reasons such as outdated fashion products that were not on par with the fashion trends. This was primarily due to the fact that it lost focus on their central business by introducing a wide range of products that were not compatible with their core competencies. This led rivals to steal the market share. In order to tackle these issues MS decided to move into the Chinese market where they saw better and wider opportunities. Why Chinese market? China is the worlds third largest economy (behind the USA and Japan in US$ terms) and the country has the largest population of 1.3 billion (in 2008) making it one of the fastest growing economies. When the recession hit the worlds economy and the leading retail markets like US and Europe the companies were looking for opportunities to expand and diversify the risk. China was one of these markets that were not affected by the economic downturn. In 2009 its retail sales hit  ¥12.5 trillion ($1.8 trillion), an increase of 15.5% from the previous year. This was due to the continuous rise in the same year of the per capita disposable income which amounted to  ¥17,175 ($2,515). http://chinabusinessreview.net/public/1005/lu.html In 2008, MS opened its flagship store in Nanjing Road, Shanghai. However, the outcome of this venture was not as successful as expected due to several problems ranging from product incompatibilities to superstitious beliefs. The first section of the paper highlights the current financial performance of the company. This is followed by an exploration of the problematic marketing mix that contributed to the failure of the firm in China. After which, recommendations will be provided for MS to use as a turn around strategy. othman Financial highlights: The financial and trading performance is the measurement of the results of a firms policies and operations in monetary terms. These results are reflected in the firms return on investment, debt to equity ratio and many other ratios (Dictionary, 2010). A ratio is one value divided by another. The result is representative of the value of one quantity in term of another (Ross, Westerfield, Jordan, 2006). During this section the light will be put on the financial aspect of Marks and Spencers business to assess whether its financial situation is adequate or if there is any loopholes that the company might have to consider in the future. For a matter of better understanding, the financial key performance indicators will be compared to TESCOs ratios. Income: From these figures, it can be seen that Marks and Spencer has be gradually increasing its net revenues. However, even if they increased, its net income and earnings per share decreased. This can be explained by the investments that have been carried out by the company to realize its internationalization strategy. Not all of these investments have been successful as some did not succeed like in France for instance where the company decided to close all its stores and exit the market. Indeed, they abandoned their opportunity to expand in France but the cost to exist was relatively expensive mainly because of the labor force protection by the French Government (Global Oneness, 2010). Revenue by region: Stock performance: Ratios: In short term solvency, it can be said that the company is managing normally its activities in an inefficient way. Indeed, if it was to pay its short term debt immediately, the company would just be able to cover around 80% of them. If Tesco is taken as an example, its current ratio is 345% (Yahoo Finance, 2010) which means that Tesco is more secure financially than Marks and Spencer. Thus, investors would be willing to invest more in Tesco. This situation also spread bad image for the company in its financial circle which can have the effect of reducing the investing power of the company. Regarding the long term situation, the level of Asset-to-equity and Debt-to-equity ratios show that the company have a large part of its assets financed by Debt. Consequently, it highlights a high level of financial leverage, approximately 64%; which is supported more by the debt ratio. Problematic areas of Business: nafisa Marketing mix Porduct: Clothing It is crucial in fashion industry to get the product right. In the past decade, MS had downturns of business and brand image related to its apparel getting old fashioned. Although analysts say they have recovered, they seem repeating product mistakes in Chinese market as well. Experts in fashion, have identified key issues that may lead a fashion product to fail. According to Jackson and Shaw (2009), here are the common reasons why fashion products fail: poor or outdated design; poor sizing or fit; unfashionable or irrelevant styles/prints/colours; poor positioning or in-store presentation; poor value or uncompetitive price; poor or non-existent consumer awareness of the product and/or its availability; hyper strong competitive offers elsewhere. Researches and analyses on the MS expansion to Chinese market indicate that all above points were relevant to their products. 4.1.2 Sizing Each clothing retail brand has its basic pattern block that probably has been made after studying target groups measurements and taking the average from that. Marks Spencers typical apparel customer is a woman after 40s who prefers comfortable fit and quality. This has affected MS fashion and sizing as well. Customers complain MS clothes and underwear are larger compared to the same sized item from another shops. In mass production of several thousands of pieces of garments, shrinking the measurement in to unnoticeable 1 cm may make noticeable reduction in cost. Therefore fashion is created according to feasibility, cost effectiveness of the designs and it is influencing the way clothes fit and the sizing as well. The reason why MS clothes seem greater compared to cheaper rivals is actually can be explained by the philosophy of not compromising on quality. Average size in Chinese apparel industry is smaller than European size in every dimensions. It is shorter; sleeves are 2 inches shorter, sizes up to 16-18. In Europe it is up to 26. When a fashion retailer enters a new market, it is important to research consumers sizes, body structure, and culture. Because these things influence peoples fashion tastes and clothing culture. Style and Fashion: In the Chinese market, MS offering large size garments that pleased expatriates who struggle to find their size in shops, which target average Chinese women. However, Chinese customers showed very low interest, as the clothes are too big and too simple. MS is a department store that tries to meet the needs of all age groups with different needs. Where as competitors try to focus on one segment and one fashion concept and therefore perform effectively. The brands failure of drawing young Chinese peoples attention could be due the failure of Everything for all positioning in general. Fast fashion requires the retailer to focus on certain, preferable well-specified segment (like Zaras, classy chic over 20s). May be it is time for MS to give in-house brands independence and expose number of different brands, keeping MS just a store name. Diversified products result in bigger and slower supply chain. Because competitors are adopting efficient and quick product turnover, smaller and faster batches, MS clothes, when arrived to stores cannot stand the competition. Costumers find them out of fashion. Brand value is a key for success in fashion industry. Fast moving, better-positioned and low price competitors are jeopardizing brand value of once famous clothing retailer with heritage. Celebrating its 125 birthday, MS resembles older generation fashion and in store brands and young celebrities used as brand ambassadors not helping to attract 20-25 year olds although they are helping to retain more customers whod switch to competitors otherwise. According to research by Datamonitor, more than 75% of shoppers in the food halls of MS, are over 45. In the fashion department the problem is worse: 65% of its main clothing shoppers were aged over 55, as were those who accounted for 48% of spending on MS clothing last year. (http://www.guardian.co.uk/business/2009/nov/22/bolland-marks-spencer-problems ) hassan Food: Limited range and Long life food products: Marks and Spencer has been criticized by its Chinese customers that the food products in shelves were produced a long time ago from the date of purchase. So there is only a small portion of fresh products and also the range and variety is limited. Majority of products are approaching towards expiry date. The food items contain preservatives that effect taste of products. Further research shows that a large amount of products were destroyed due to expiry, spoilage and bad conditions. Almost all products are made in UK so this leads to customers perception of Marks Spencer as a British store. Research shows that the main reason for above mentioned problems is that Marks and Spencer imports its products from UK. It takes a significant time in shipment of goods from UK to China due to enlarged supply chain cycle involved. A portion of products is deteriorated due to inefficiencies in handling, storing and transportation procedures. Branding issue Marks and Spencer brands all its products under its trade name MS. this brand name appear strange to Chinese people and they have translated it into a Chinese term. Also this brand name has no direct linkage with products. This is due to company policy towards branding and trends in UK market as much of retailers such as Tesco brands their products under their trade name. 4.2.3 Packaging issue: Marks Spencer customers are finding product packs confusing and misleading. Research reveals a customer complains that he bought a packet assuming it to be biscuits but when he opened it were snacks. The above problem is a result of standardized strategy towards packaging and labeling. The labeling lacks Chinese description and also rich in text and without product images. othman Marketing Mix Price: When setting the price of a product, the company must understand perfectly its cost and the customer value perception for the product (Armstrong, Harker, Kotler, Brennan, 2009). Marks and Spencer did surely understand these points when operating in UK and in other successful countries but not when it came to China as the company failed to set the price correctly. Normally, the price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to generate any revenue (Armstrong, Harker, Kotler, Brennan, 2009). These are the extremes and Marks and Spencer leaned far too much to the high price end. As a result, the company found it very hard to sell its product and generate profit for a viable business in China. One example would be the cashmere scarves that Marks and Spencer was selling or pretending to sell, as no one bought them, at  £50 where it was possible to get them for far less at nearby stores (Moore, 2009). However, in some cases the prices of products were convenient but the customers still did not buy them. The reason is primarily that Marks and Spencer did come late. Indeed, Wal-Mart and Carrefour were there before and had more than enough time to impose their respective brands and enjoy the lions part (Crabbe, 2010). Marketing Mix Place: When entering a new market, one of the crucial decision that a company has to make is choosing the right location to open in. indeed, the location is one of the key factors to a business success firstly due to of being the least flexible of the strategic retailing issues and secondly, because the location set the geographical boundaries of the trading area from which the store draws its customers (William Ferrell, 2010). As a result, in the following paragraph will discuss the problems related to the Marks and Spencer stores in China. Marks and Spencer has opened since 2008 two stores in China, one in Huaihai Road in Shanghai, the equivalent of Londons Oxford Street (City Focus, 2010). And the other one is in Yuyuan Garden, Shanghai major attraction and commercial hub (City in pulse, 2010). These stored, especially the first one, has suffered poor trading in the last months. This was due to many factors but the discussion will only focus on location related issues. The first issue concerning the location was the first store opened. Marks and Spencer had chosen one of the most popular streets in Shanghai because it wanted to show its brand reputation and refined stores. But at the same time, the company wanted to expand quickly and as a result the store was not ready to welcome the new Chinese customers. Indeed the walls were scuffed and the paint job was poor (Moore, 2009). As the old adage confirm, the first impression is the last impression and by failing to make a good one in the Grand opening of its first store, Marks and Spencer condemned itself of having a bad image in China. The second issue was that the company underestimated the differences in operating in China and Hong Kong, therefore using the same strategy to find the store location in China. Indeed, Sir Stuart Rose admitted to the Financial Times during his visit to the Shanghai store that Marks and Spencer did misunderstood the Chinese mainland market, assuming that its experience in Hong Kong could be directly transferred to this market (News, 2009). vaishali Marketing Mix Promotion: Brand awareness: One of the major problems with Marks and Spencers (MS) venture into China is the fact that many local people were not aware of the brand. In fact, one of the articles regarding MS in China talks about local men saying weve never heard of this company. Many female shoppers also claimed to be unfamiliar with the brand. Although it is a well-known British company with many outlets overseas, it is fairly unknown amongst Chinas local public. This means that there is a lack of brand awareness and advertising as the locals do not have much knowledge of its history. As a result of this, many customers would not be instantly drawn to it as they do not recognize it. Lack of familiarity discourages people to enter the stores which will inherently affect sales. Other issues: teja Supply chain: Global supply chain management is an important area for MS in its expansion to China. Global supply chain management involves the companys worldwide interests. In Chinas expansion it is noticeable that the supply chain related issues are based on the following areas. Timing Proper timing in approaching a market gives advantages for a company. For example first movers in a market always have advantages in gaining profits. Chinas retail industry has grown rapidly during the recent history. The move of MS to China was taken during the recession. Even though China was less affected by recession due to its closed financial system, the worldwide demand for Chinese exports were decreasing. It was a time when cash strapped consumers were moving away from expensive ready cooked meals and thinking about buying the cheaper substitutes instead of the expensive. Luxury ready prepared meal that is the mainstay of Marks and Spencers offering. Marks and Spencer dont have enough flexibility to move  their offerings at the time of Moving to China.   The result is loss of customers to competitors and it will become difficult to recover them when economic times get better. Institutional Factors Product controls, government regulations, tariffs affects supply chains. When MS initially started the business in China the company had lots of difficulties in getting products into the country. Chinese custom officials blocked MS goods. This situation created empty shelves in the food department of the store. (http://www.jddchina.com, 2010) Corruption and government bureaucracy remain a major issue in China. Business activities and financial related activities can take a lot more time than comparing with UK and the administration costs remain extremely high. The higher amount of control in the economy by the government creates policy uncertainty. This uncertainty exists as a major challenge for businesses operating in China. Integration According to the experience of successful international businesses in China such as Sara, HM and Tesco, it is necessary to take a long view in China. Existing products should not be transplanted into Chinese markets without making them localized. In the localization process it is necessary to have a proper integration with the local talents that can create better customer links. Nilesh Superstitious beliefs: Although China is one of the big and a great country in all the aspects of the world but still they have lots of superstitious beliefs. Marks and Spencer in china has suffered from these kinds of beliefs. China has a main impact of Feng Shui. Feng Shui is widely used to orient buildings. According to the retail competitors of Marks Spencer the main store is at a cursed location of the city. This superstitious gossip was because just at the four days of opening of the Chinas main MS store there was a death of one of the man named Harshit Shah. He got killed accidently while leaning over the side of escalator (The Telegraph, 2010). As MS is in China we cant neglect these things that could have been one of the reasons of the failure for Marks Spencer in China. Most of the Chinese people have some traditional beliefs about the numbers. They consider no. 4 is associated with the death so most of the times they dont even buy products that price starting or ending by number 4. They consider number 8 for prosperity and good luck. They also skip the 4th floor in many of the buildings. Different styles forms of the Feng Shui are often used to block or reduce the negative energies that occur. According to some believers of the Feng Shui the structure of the Marks Spencers store was wrong and that led think of superstitions as one of the problems for MS in China. Recommendations: nafisa Marketing Mix Product: Clothing Researches show Chinese consumers are not familiar with MS brand. This gives an opportunity of positioning the brand differently than it is positioned in home country. The construction of store image, comprising both tangible and intangible dimensions, compounds problems of moving into international markets as consumers in the host environment are less familiar with the intangible dimensions of image, which have been built up over time with exposure to the retail company. Retail companies therefore need to fully understand the importance of image in competitive positioning and the components of store image before attempting to replicate this image and positioning overseas. Repositioning the brand can give a chance to reach the desired customer, 25-35 year old Chinese consumer with higher disposable income. With current strategy MS cannot be as successful in china as in the UK. Because older generation in China do not have high disposable income unlike their European peers. BCG researches indicated that Chinese consumer is very young. Although fashion has become global already, it still needs localization when entering a new market. Jessica Lo, of the China Market Research Group warns that western brands should not bank on Chinese consumers directly paralleling European and American shoppers when it comes to taste and aesthetic appetites. Many western companies forget to localise both their styles as well as advertising. They use celebrities and images that work in the UK and Europe, but that dont resonate with Chinese consumers. It is critical that companies get the right product selection and style and advertising image. (http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6objectid=10650170 ) Marks Spencer can increase its Petite range products and bring it to Chinese market with different, localized brand. When petite sizes are average, its better to replace the name, because it may sound offensive rather than just size attribute. It is recommended that MS researches fashion preferences, consumer behaviour of Chinese people and then create an in-house brand customized for Chinese market. Similar brand should be created for menswear as well. hassan Food: Limited range and long life products: Chinese people are very conscious about their food selection because they link it directly to their good health and long life. So we recommend the following actions to be taken and implemented. Marks and Spencer should develop local production facilities so that products are produced and processed in china than importing from UK. So as a result people will get fresh products at best taste. This will also change its image from a British retailer to a local manufacturer. Develop methods and improve conditions so the preservatives are not added in the products. This can be achieved by improving packaging, storage conditions and efficient supply chain and product replacement cycle. Re-engineer the import process so the inefficiencies in handling, packaging, storing and transportation are removed to ensure minimum wastage. The freshness and pureness (no preservatives) features will be used for promotion of products as it is a successful practice now days used by high profile food manufacturers. The company executives can perceive local production as a costly operation when comparing to demand but it will increase demand in long term by bettering product image. We can also export our made in china products to other near locations like India and other markets. It will also lower the cost and will drive prices in a competitive range. Packaging: The packaging is a core area of concern as it acts in a multiple way by communicating product information and brand character. It is the first point of contact of product with customer so it should be attractive in terms of design and colour. The Chinese link longness to long life so package should be designed in long shapes and the colour are also important. As they will be attracted towards red packs which is a symbol of prosperity and avoid using black colour as it is for bad luck.( http://chinasearch.co.uk/buy/marks-and-spencer/) Package should be functional and clear so it shows the true picture and nature of product. It should be convenient for Chinese people to open as they avoid cutting things with scissors and knives. Package should be well labeled about product, brand and all relevant information. Marks and spencer should label products using a bilingual approach. Using both Chinese language and English so it will be useful for customers to read all information they need. The label can be made more attractive and functional by adding Chinese recipes. othman Marketing Mix Price: To make the prices of products more affordable and competitive, one solution would be that Marks and Spencer improves its supply chain to reduce cost: First, by exploiting the technology in its stores by introducing hand held communicators to track clothes from the distribution to the sales floor which helps to know exactly what is in the stores. The result would be a more efficient and cost effective delivery system Second, by introducing a technology that consists of counting the number of items sold by kind automatically when the transaction is handled; For clothes especially to know what items are better sold and what are the ones that have to be removed. Another suggestion would be to carry out a consumer shopping experience research to know what kind of design Chinese prefer, and what products should go together in order to get rid of unwanted products and consequently reducing the cost of unsold goods The last but not least is to make enough space between clothes and food so that the stores looks more attractive thus reducing the concern about price. Marketing Mix Place: As it was said at the beginning, the location is the less flexible asset. Consequently the suggested solution will focus more on upcoming stores. The ideal location for these future stores would be places that people can access more easily, also MS should think about starting to open small stores to catch also the low volume buyers as this type of potential customers are willing to become loyal clients but are not going to waste time in a supermarket just to buy few items. For future stores, Marks and Spencer should evaluate the relative ease if movement to and from the site, including factors such as pedestrian and vehicular traffic, parking and transportation (William Ferrell, 2010). The company should also evaluate the characteristics if the site itself: types of stores in the area and the visibility of the lot under consideration (William Ferrell, 2010). One last thing to do is to look for compatibility with neighboring stores merely because stores that complement one another d raw more customers for everyone (William Ferrell, 2010). vaishali Marketing Mix Promotion: Re-branding and Corporate Social Responsibility (CSR): Due to the fact that the company has been battling with bad press and negative public views due to several reasons such as offering products that do not cater the needs of the market, lack of products, providing wrong sizes and superstitions due to the occurrence of a death during the opening week, MS needs to re-brand itself in order to move away from the negative connotations, erase the past image and start afresh. This can be done by changing the store look and layout. It should have colours and products that exude vibrancy and freshness. The MS logo should be re-designed in order to bring a sense of novelty. The focal signboard outside the store should grab attention and be vibrant. It can be designed with neon lights and a different shade of green, together with black in order to make it look noticeable. The window displays should also be creatively designed with mannequins dressed up in vibrant colours and innovative designs. The arrangement should grab hold of the passerbyà ¢ â‚ ¬Ã… ¸s interest, especially the female youth- which will be MSà ¢Ã¢â€š ¬Ã… ¸s new target market. Although this is an advertising technique, it primarily falls under re-branding the store and giving the brand a new image. All these efforts should be concentrated towards recreating a store that does not remind the customers of the old store or their views of it- it should feel new to the customers and help develop positive impressions. Another way of erasing bad memories and creating a positive image in the minds of the public is by engaging in CSR (corporate social responsibilities) activities. MS should consider taking up a project that can prove to be beneficial for Shanghai and its people. One such way is by engaging in charitable causes that help raise funds to help out some of Shanghaià ¢Ã¢â€š ¬Ã… ¸s poor population. Such activities should have proper news coverage so as to disseminate the message amongst the people about MSà ¢Ã¢â€š ¬Ã… ¸s good, unselfish deed. This will help change the minds of at least some of the people and help develop an optimistic view of the brand. Increasing brand awareness: Due to the fact that many people were unfamiliar with the brand, MS should engage in heavy advertising. It can include various mediums, some suggestions for MS are as follows:  · Television: This is the most successful way of reaching mass-market, especially in China where it is very popular. MS should consider buying slot times during programs that have the highest viewership. For example, the China Central Television (CCTV) claims to have 600 million viewers for its daily evening news- making it the most watched news program in the world. Adverts can also be shown during the running of popular programs like the à ¢Ã¢â€š ¬Ã… ¾Spring Festival Galaà ¢Ã¢â€š ¬Ã… ¸ (one of the highest rated show in China), à ¢Ã¢â€š ¬Ã… ¾Fashion Chinaà ¢Ã¢â€š ¬Ã… ¸ (on Gungxi TV, which shows the highlight from fashion shows around the world- also one of the top-rated shows) or during famous soap operas like à ¢Ã¢â€š ¬Ã… ¾Wo Juà ¢Ã¢â€š ¬Ã… ¸. MS should create eye-catching ads with catchy tunes and cool graphics and also make use of famous local celebrities like Yao Ming, Zhang Ziyi and Jay Chou to establish a connection with the local people. Famous international celebri ties, like David Beckham or singer Rihanna, can also be used for TV ads to catch the attention of the expats, and these ads will still manage to get the attention of the Chinese people who also like and recognise them (celebrity branding).  · Print advertising: Newspapers are also Chinaà ¢Ã¢â€š ¬Ã… ¸s most popular advertising medium. Papers like à ¢Ã¢â€š ¬Ã… ¾Jiefang Ribaoà ¢Ã¢â€š ¬Ã… ¸ (Liberation Daily) and à ¢Ã¢â€š ¬Ã… ¾Jingji Ribaoà ¢Ã¢â€š ¬Ã… ¸ (Economic Daily) have high readership rates- nevertheless, these are mainly read by the working class people. In order to reach out to the youth market, MS can advertise in the popular Chinese Youth Magazine known as à ¢Ã¢â€š ¬Ã… ¾Zhongguo Qing Nian Baoà ¢Ã¢â€š ¬Ã… ¸. Popular female magazines like à ¢Ã¢â€š ¬Ã… ¾Elle Chinaà ¢Ã¢â€š ¬Ã… ¸ or à ¢Ã¢â€š ¬Ã… ¾Harperà ¢Ã¢â€š ¬Ã… ¸s Bazaar Chinaà ¢Ã¢â€š ¬Ã… ¸ can also feature MS adverts and it will help reach out to middle-upper class women interested in fashion. Also, television-based brochures also have high circulation rates. MS can feature its ads in the Shanghai Weekly Radio Broadcasting and TV known as à ¢Ã¢â€š ¬Ã… ¾Meizhou Guangbo Dianshià ¢Ã¢â€š ¬Ã… ¸, which has a circulation of 2.8 million in Shanghai.  · Online advertising: This is the usage of the World Wide Web in order to get the message across and build interest for your brand. In China, 1/3 of the population is found online, this makes it the second largest à ¢Ã¢â€š ¬Ã… ¾internet communityà ¢Ã¢â€š ¬Ã… ¸ in the world. Internet is a good way of reaching out to young people, and this is important to note as they will be MSà ¢Ã¢â€š ¬Ã… ¸s target market for the clothing department. In China, Facebook is not as popular as websites called à ¢Ã¢â€š ¬Ã… ¾QQà ¢Ã¢â€š ¬Ã… ¸ and à ¢Ã¢â€š ¬Ã… ¾360 Quanà ¢Ã¢â€š ¬Ã… ¸ (Chinaà ¢Ã¢â€š ¬Ã… ¸s largest social networking sites). Whereby companies today are creating facebook pages to reach out to the youth market (e.g. Burberry), MS should try and join the aforementioned sites to create awareness, inform the youth about the brand and its products and encourage them to buy them. This is also a good way to connect with the

John Proctor Tragic Hero Essay

In society today, most people can be themselves. Most do not feel the need to hide who they truly are anymore while some still can only â€Å"half express [themselves]† because they are embarrassed of the â€Å"idea which each of [them] represents† (186). I feel as if there is still too little emphasis on self-reliance and individualism in America today, because some are still ashamed of themselves and rely on others too much. As the years pass, fewer people discriminate, but there are still many that still do, causing others to â€Å"half express [themselves]† (186). Gays and lesbians are afraid to come out of the closet because they were told that it wasn’t right to be anything but straight. Society made them feel ashamed of themselves. They might give off hints and their friends might be able to tell, but they would never actually come out. If individualism was stressed more, gays or lesbians would no longer need to hide who they truly are. Even worse, proposition 8 restricts the definition of marriage to opposite-sex couples only. They would be accepted, but as of now, they are not because there is not enough emphasis on individualism. â€Å"No kernel of nourishing corn† will just appear out of thin air; only â€Å"through [their] toil bestowed† will something of that sort happen (185). People can’t expect to receive something when they didn’t work for it. For example, homeless people depend on other people’s sympathy and donations to survive. Rather than getting off their butts and finding a job, they sit around waiting for help to come to them. If self-reliance was strained some more, maybe we’d have less homeless people standing in corners begging for money in the world. They’d be out looking for jobs, but in the meantime, there are homeless shelters and soup kitchens to help them, until they can get back on their feet because there is not enough emphasis on self-reliance. If Emerson were still alive today, he would be disappointed, but he would feel as if he got most of his message through. Even though some are still a little uncomfortable with whom they are and too dependent on others, most people aren’t afraid to show off their individuality or depend on themselves. In society today, there is not enough emphasis on self-reliance and individualism because people still depend on others for help and are afraid to show their true colors. If life was based on Emerson’s ideas, the world would be full of hardworking citizens and discrimination would not exist.

The Legal Dissolution of a Marriage - Free Essay Example

Sample details Pages: 3 Words: 981 Downloads: 7 Date added: 2019/06/24 Category Psychology Essay Level High school Tags: Divorce Essay Did you like this example? Divorce is known to be a legal dissolution of a marriage by a court order or any legal body. It divides a families social financial and emotional well being. It is a situation that calls for much attention because it is not something to celebrate about, therefore, it should not be the solution to a failed marriage. Divorce is not the solution to failed marriages because, it has its drawbacks, which include; it has a negative effect on a couples psychological health, this includes depression unhappiness and anxiety. A divorced couple is likely to face all or some of the three mentioned. The couples involved could think that probably that was not the best decision to make, bringing about regret. Some may resolve for alcohol as a way to curb the stress that they are facing. This does not only affect the couple, but the children of such a couple may fall into a depression due to the splitting of the parents. The children might have never seen their parents live different lives and so such a situation puts them into too much thought and worry that could bring about depression or even suicide in some extreme cases. There is a high chance of such children to have doubt in marriage since they may fear to commit to their spouses since they may have the mentality that the same thing would happen to them also. Don’t waste time! Our writers will create an original "The Legal Dissolution of a Marriage" essay for you Create order It also brings about raising of children by a single parent, this could be a challenge in a case where a parent does not have enough to provide for the child, for example, a child that once lived with both parents and had a luxurious kind of life, starts lacking school fees and many other luxurious things they ones received. This will impact on the childs well being in terms of social life and even their academic performance in school. Children need to be raised by both parents since each parent has a responsibility on their child, for example, a male child needs to get some advice from the father as they grow on the various issues that affect men and how to deal with them. If such a child faces the divorce situation and starts living with the mother alone, they may miss out on some things that are crucial in the male growth stages that the mother may not tell the child. Similarly, when a female child faces a divorce situation and they are faced to live with the father, this child m ay lack some female advice that would have been given to her by the mother if she were present. This may have an impact on the childs tomorrow life. Divorce can result in school dropouts, teenage pregnancy and an increase in crime rate. Children of divorced parents tend to start involving themselves in sexual practices, taking of drugs and such behaviors due to the feeling of being ignored, lack of attention. Children may opt for this kind of behavior since they also feel that life has been unfair to them since they start noticing some of this changes and tend to seek comfort in immoral behaviors. Some find themselves in such situations because maybe the parent that is left responsible is not really taking good care of the kids. Divorce has its better side in that; it brings about some sense of freedom in that one is able to restart their life without the other partner. A divorced person can have enough time to develop their personal skills that will help them work towards a better quality of life for themselves and their children. A child that experiences divorce may develop faster and be more responsible. Such children may now feel some relief especially if they have been separated from the parent that was more violent, they are able to do their things well and have a good growth. It may also be appropriate in a situation where the party faces physical abuse or even emotional abuse. Some couples tend to be very violent to their significant other bringing about fights always. This is not a good picture being possed to the children and even the couple themselves, the party that suffers the abuse may even develop the fear for the other gender that may last a very long time, and so in such a case divorce would be the best solution to such a couple. Children of such a couple may develop a fear of the partner that causes the abuse and this may last a long time in the childrens memory. Couples react differently to situations, and you may find that some couples are insecure with each other, to the extent that they cannot even go out and meet their friends and socialize, this makes them just revolve their life around those that they live with. This state makes the couple not be in a position to know other people, in the case of a woman; they may just be busy with house chores from time to time and even not be in a position to take care of themselves. So divorce would help such a lady be in a position to realize herself and love herself more, this may end up giving her openings and chances to explore herself in ways and things she never knew she had interest and abilities in. In conclusion, when marriage fails to work, there are better solutions to the situation that include guidance and counseling, where couples get the chance to be guided by another party on how to solve their differences. They can also settle for reconciliation where they talk through their issues, forgive each other, and have their marriage continue. Attending marital mentorship programs that can help each them realize their mistakes each on their own, after they have heard from other people of how they deal with their marital problems.

Osama Bin Laden Al Qaeda Leader Profile

While known as  Osama bin Laden, also spelled Usama bin Ladin, his full name was Osama bin Muhammad bin Awad bin Laden. (bin means son in Arabic, so his name also tells his genealogy. Osama was the son of Muhammad, who was the son of Awad, and so forth). Family Background Bin Laden was born in 1957 in Riyadh, Saudi Arabias capitol. He was the 17th of over 50 children born to his Yemeni father, Muhammad, a self-created billionaire whose fortune came from building contracting. He died in a helicopter accident when Osama was 11 years old. Osamas Syrian born mother, born Alia Ghanem, married Muhammad when she was twenty-two. She remarried following divorce from Muhammad, and Osama grew up with his mother and stepfather, and their three other children. Childhood Bin Laden was schooled in the Saudi port city, Jedda. His familys wealth gave him access to the elite Al Thagher Model School, which he attended from 1968-1976. The school combined British style secular education with daily Islamic worship. Bin Ladens introduction to Islam as the basis for political, and potentially violent—activism, was through informal sessions run by the Al Thaghers teachers, as New Yorker writer Steve Coll has reported. Early Adulthood In the mid-1970s, bin Laden was married to his first cousin (a normal convention among traditional Muslims), a Syrian woman from his mothers family. He later married three other women, as permitted by Islamic law. It has been reported that he has from 12-24 children. He attended King Abd Al Aziz University, where he studied civil engineering, business administration, economics and public administration. He is remembered as enthusiastic about religious debates and activities while there. Key Influences Bin Ladens first influences were the Al Thagher teachers who offered extra-curricular Islam lessons. They were members of the Muslim Brotherhood, an Islamist political group begun in Egypt which, at that time, promoted violent means to achieve Islamic governance. Another key influence was Abdullah Azzam, a Palestinian-born professor at King Abd Al Aziz University, and a founder of Hamas, the Palestinian militant group. After the 1979 Soviet invasion of Afghanistan, Azzam solicited bin Laden to raise money and recruit Arabs to help the Muslims repel the Soviets, and he played an instrumental role in the early establishment of al-Qaeda. Later, Ayman Al Zawahiri, the leader of Islamic Jihad in the 1980s, would play a significant part in the development of bin Ladens organization, Al Qaeda. Organizational Affiliations In the early 1980s, bin Laden worked with the mujahideen, guerrillas fighting a self-proclaimed holy war to oust the Soviets from Afghanistan. From 1986-1988, he himself fought. In 1988, bin Laden formed Al Qaeda (the Base), a militant transnational network whose original backbone was Arab Mujahideen who fought the Soviets in Afghanistan. Ten years later, bin Laden forged the Islamic Front for Jihad against the Jews and Crusaders, a coalition of terrorist groups intending to wage war against Americans and battle their Middle Eastern military presence. Objectives Bin Laden expressed his ideological goals in both action and words, with his periodically videotaped public statements. After founding Al Qaeda, his objectives were the related goals of eliminating the Western presence in the Islamic/Arab Middle East, which includes battling American ally, Israel, and overthrowing local allies of the Americans (such as the Saudis), and establishing Islamic regimes. In-Depth Sources Osama bin Laden in Historical Context,an article by your guide.An article about the bin Laden family from PBS/FrontlineTranscript of a 1998 interview by then ABC reporter John MillerReporter Robert Fisks account of his interview with bin Laden in Sudan, in 1996.

Clan Essay - 1436 Words

The grey-haired fur clad chieftain walked out onto the wooden stage that served as a platform at the Meeting Place, and raised the Talking Stick. The crowds huddled around the numerous bonfires quickly fell silent, the sound fell to a murmur, but the Grey Chieftain remained silent , a look of annoyance creasing his weathered face . Then at the not-so gentle prodding of sharp elbows and head slaps here and there, the murmur fell to a dead silence, quiet except for the crackling of the fires and the natural din of the insects and the frogs, but they stayed far back from the crowd. . Even the warriors removed their colorful helms so that they may hear- each emblazoned with logos from long ago. Harley Davidson painted on a†¦show more content†¦But I was hear at this Meeting Place when we first found them all, in the days before most of ye were born. The metal boxes, it turns out are chariots, but the wheels have gotten dryrot over the years. My fathers grandfather called them Cars. They were invented by someone named Lightning McQueen of the Clan McQueen, a clan lost to us over the years. He stopped for a solemn pause, and then continued Any of us who have been a few leagues to the east can see where it began. And find the Halls of the Smith, the Place of the Chronicle , its place marked by the Fallen Tower of Washing. From the chronicles, we learn that the Great Woe was actually two woes in one. The first woe came from the Sun itself. The Sun was angry, why , it is not known. But it had tried to warn them - It had blotted itself out twice within 7 years but the people did not heed the anger. And so it created something called the Solar Flare Owen to come and smite the Earth, which is what the world we know is called. Solar Flare Owen was named by someone known as the Great Cantore, a brave warrior who stood in the face of danger, wherever it might show itself - be it flood or storm or the blotting out of the sun! The crowd mumured in concern and then hushed once more when the Grey Chieftan paused . Many in the crowd thought that the Great Cantore sounded ratherShow MoreRelatedEssay on Group Interaction in The Wu Tang Clan1726 Words   |  7 PagesGroup Interaction in The Wu Tang Clan The Wu Tang clan is a nine-member hip-hop group that formed in 1992. Since 1992 the group has gone on to find success as a group and as solo artist. The Wu Tang Clan is easily one of the most influential hip-hop groups of all time. The group has taken aspects from every area such as kung fu to religion and blended them into a unique brand of music that is many times imitated but never duplicated. What makes the group able to blend such a wide varity ofRead MoreEssay on Clans of Somalia1208 Words   |  5 Pagesan ever changing culture Somalis have come to rely on the supporting bond of clanship (CBC Archives, n.d). 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Office Equipment and Machines Free Essays

Office work must always be done with good accuracy to ensure quality of the work output. In this case, machines have been of great help to offices in doing much more work at great speed. Every day, different types of machines are used in an office to help workers in their specific tasks. We will write a custom essay sample on Office Equipment and Machines or any similar topic only for you Order Now A basic definition of a machine is that it is an instrument to aide in performing a particular task; from the small calculator to the computers, these are all considered machines. Office equipment are consist of different types of machines that aide the workers in doing their job. These machines have different types of classification according to their functions. There are machines that are used for communication, recording, duplicating, etc. Each type of machine does different jobs in order to make the task much easier and for the workers to be able to finish it within a small period of time. Machines such as computers are also needed for keeping records of transactions for future use or basis. Saving files in a computer nowadays are more convenient and a lot easier than putting them in folders and boxes. Today, computers are the most common machine seen within an office. This is because computers can do many functions at once. Machines are believed to function better than a human worker. This is why offices often choose to obtain more machines than to hire more workers. This lessens the employment in some offices. It is true that machines have a great benefit in doing work within an office. But a machine is a mere aide or a tool for the completion of task. Human intervention is still needed in order for these machines to function well. II. Body. Workers need equipment for doing their daily job in the office. These equipment serve as tools in doing their tasks. These are commonly seen on a workers desk, drawers and cabinets. Basic equipment would be; pen, paper, scissors, pins, clips, staplers, and the like. Other equipment in the office are used in presenting, analyzing, storing, receiving/sending, recording, and duplicating and even accounting of data. These are the equipment that have more complex functions than the basic equipment. The computer is a machine that does all of these functions. It is the most convenient type of machine in an office. But although it has the most capabilities, other machines are still deemed to be useful in most situations. For example, you can send e-mails through a computer. This is a type of communication. In some cases, you can also make an outgoing or receive and incoming call with a computer. But since the majority of offices use the land-line or the telephone, it would be convenient to use the latter than that of the former. Another example, printing files are possible with a computer. But to duplicate these files, a photocopier is much faster and an ink-saver in duplicating documents. The office is consists of these various types of equipment. With different functions, they tend to work best with proper handling by an operator/worker. Machines were made by humans in order to help them in their task, not to replace human workers in an office. These machines, like the basic equipment, are just tools that are to be used by people to hasten their work and to improve its quality and quantity. III. Conclusion Office Equipment are aide in maximizing the quality and quantity of an output. And it works best when it is in a good condition. These equipment are still dependable to human for repairs and preservation. Office equipment and machines are useless without human interventions. They would simply be tools if there are no operators controlling/using it. Although it is easier to control a machine than that of a human worker, we should also consider that this is because man is the most complex machine. Man is capable of more things that a computer is able to do. This led to creation of machines which would help in accomplishing tasks or goals. How to cite Office Equipment and Machines, Papers

Managing The Changing Environment In An Enterprise †Free Samples

Question: Discuss about the Managing The Changing Environment In An Enterprise. Answer: Change is a process to achieve the goal in a business. However, in an organization incorporation of the changes is necessary. Changes may be regional or global, however, implementation of the new changes in an organization has both negative and positive effect (Burke 2017). Hence, it is important for the organization to make changes in positive ways within the organization (Jabbari and Hassani 2017). In order to cope with the changing environment efficiency of the individuals is vital. As for example, a heart is the vital part of the human body, which carries out many activities of the human body. Similarly, the success of an organization depends on the efficiency of the employees within the organization. However, the current strength of an organization can be measured based on the efficiency of the employees. An organization gets more opportunities through the changing environment that enables them to implement the new strategy in their business. According to the article, it has been received that efficiency plays a significant role in managing the changing environment in an enterprise. As per the selected article, it has been observed that efficiency is vital to cope with a changing environment in an organization. This present article provides the various aspects of the efficiency in the context of managing change. However, a clear idea is generated from the article that efficiency allows an enterprise to utilize the opportunities that occur from the changes in an organization. Therefore, efficiency can be defined as the reduction of the obstacles and implementation of the new changes in an organization. Hence, this article gives a clear concept regarding the efficiency in an organization during the change. However, the concept of efficiency that is undertaken through this article only based on the business context that is a weakness of such article. On the other hand, in the product and business context, the significance of efficiency is clearly highlighted in this article. It is important for an organization to evaluate the critical factors that are associated wi th a business (Kishore Vashist and Dwivedi 2017). This article gives an overview of the different factors influencing the efficiency. Based on the business growth, development, technology,management approach, equipment, and energy the efficiency of an organization is affected. This highlights on the strength of the article. On the other hand, there is no brief discussion of such factors, which highlights on the weakness of the present article. There is clear evidence about the methodologies to increase the efficiency of the organization. As for example, value analysis, Zero bases budget management, normal grouping method, brainstorming method and force field analysis methods are crucial for the enhancement of the efficiency are discussed in this article. This fulfills the above statement. Therefore, the reasons of falling efficiency like the unfavorable relationship between the employees, employees, and manager, low motivation and job inconsistency lower the efficiency level in an organization. On the other hand, it has opined by (Zide et al. 2017), poor communication also hampers the efficiency level in an organization. This above factor ensures the reasons of maximizing and decreasing the efficiency in an organization while there is less account the significance of efficiency in thechange management context. This article gives a brief overview of the motivational techniques in order to increase the efficiency of the employees in an organization. Hence, this focuses on the ways through which the efficiency can be improved. This is the strength of this article, however; the importance of the employee efficiency is now briefly discussed in this article that is the main statement of such study. Efficiency is significant in an organization to implement the changes within the organization (Dobre 2013). However, if the employees are more efficient then they will be flexible with the changing environment. According to my viewpoint, efficiency is crucial for every business to increase the performance of the business. In order to make the employees more efficient, it is important for a business organization to identify the factors that influence the efficiency in an organization (Andries and Czarnitzki 2014). Therefore, in this current article, the factors are mentioned in a good manner that maximizes the efficiency of an organization. However, in this article, it has been found that technology, management approach, equipment, business practice, and energy are the main factors of efficiency. While according to Park and Shaw (2013), employee relationship with the organization is a big factor of the efficiency. Therefore, several methodologies have been taken in this article to understand the process through which the efficiency can be maximized. Work study, business enlargement, brainstorming process, nominal grouping method, zero-budget management and force field analysis are mentioned as the process of maximizing the efficiency. As argued by Kroemer and Kroemer (2016), setting a clear goal regarding the employee performance is a vital area of improving the employee efficiency in an organization. This article focuses on different motivational theories. According to (), Maslow's theory is the most important motivational technique that maximizes the employee efficiency in an organization. This article includes primary data collection technique. However, only quantitative data collection method has been used in this article. As argued by Zide et al. (2017), both quantitative and qualitative methods are necessary to collect and analyzed data. This article only follows the quantitative method as survey over 299 people has been conducted in this study. Employees of Cerkezkoy organized Industrial site participate in this survey. As commented by Jabbari and Hassani (2017), the interview is necessary for collecting authentic data from the concerned person. Hence, in this methodology, the interview is missing, which is necessary. The thesis statement of the article is justified as the entire article reveals the factors of efficiency, issues that lower the efficiency and motivational techniques to improve the efficiency.These aspects give a clear indication of the role of efficiency in change management process. The important key points that are being discussed in the article are the important factors which are affecting the efficiency of business. The essence of the article is to state the important factors which should be taken into consideration while describing the working of the company. The factors which are intra business based. The Extra business factors, which influence practices of business, approach of management and technology. These factors should be termed as important key factors or points because these factors are the essentials, which are pushing the efficiency to a newer dimension (Brettle, Strese and Flatten 2012). The intra business factors such as Machine, Equipments are the important sources in the organization, which are needed to be efficient enough for the workers in terms of their methodology of their work (Trimi and Berbegal 2012). Through the utilization of the effective extra business factors, it is important to note down that the efficiency must be brought in terms of the management approaches, practices of the business, which would encourage the workers to work more swiftly. The growth of business and development is also an important aspect, which would encourage the proficiency of the worker. This incorporates the enlargement of business, job enrichment and Study of Work. These key points are important in terms of stages, where each step must be followed in terms of bringing efficiency in the work of business (Hayes 2014). The key reasons to note down why the efficiency is not higher in the enterprises because due to unsafe and unhealthy working environment can be unhealthy relationship between the managers and employees, low motivation and bone of contention between the colleagues. There are the important factors which are needed to be taken into account behind the reasons that why the efficiency is being poorly affected. By taking these key points in mind, the motivational factors are needed to be taken into consideration. The Motivation is another important key factor, which provides the employees with proper prospects and encourages them to work more efficiently. To encourage motivation, there are certain motivational techniques which are needed to be utilized in order to increase the efficiency of the wage earners. The motivational techniques include that the managers need to observe the employees well and for this, different models of the motivation are also needed to make the employees understan d the necessity of their working field. Therefore, it can be said that efficiency, which it itself a key point needs to be taken into consideration while framing out the importance of the expansion of the efficiency. The change Management is another important factor, which is affecting the efficient working of the organization. More changes are involved, lesser the difficulties. To reduce, the state of difficulties, the change is inevitable. The further changes would give birth to the opportunities to the employees and finally the employees would be motivated to carry out their work properly in the organization (Merrell and Watson 2012). The entire study reveals the different aspects of efficiency during the change management process. Therefore, different factors of change management are also discussed in this study. On the other hand, the issues that affect the efficiency of an organization are defined here clearly. Apart from these various techniques such as motivational techniques are taken place to evaluate the ways through which the efficiency of the employees can be increased during the change. References Andries, P. and Czarnitzki, D., 2014. Small firm innovation performance and employee involvement.Small Business Economics,43(1), pp.21-38. Brettel, M., Strese, S. and Flatten, T.C., 2012. Improving the performance of business models with relationship marketing effortsAn entrepreneurial perspective.European Management Journal,30(2), pp.85-98. Burke, W.W., 2017.Organization change: Theory and practice. Sage Publications. Dobre, O.I., 2013. Employee motivation and organizational performance.Review of Applied Socio-Economic Research,5(1), pp.53-60. Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Jabbari, E. and Hassani, S.R., 2016. Investigate the Factors Affecting the Employee Efficiency at Kermanshah Offices and Corporate.International Business Management,10(16), pp.3721-3727. Kishore Vashist, J. and Dwivedi, P., 2017. Impact assessment of Velocity Model of Efficiency on Employee Efficiency.Amity Global Business Review,12. Kroemer, A.D. and Kroemer, K.H., 2016.Office Ergonomics: Ease and Efficiency at Work. CRC Press. Merrell, P. and Watson, T., 2012. Effective change management: The simple truth.Management Services,56(2), pp.20-23. Park, T.Y. and Shaw, J.D., 2013. Turnover rates and organizational performance: a meta-analysis. Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.International Entrepreneurship and Management Journal,8(4), pp.449-465. Zide, J.S., Zide, J.S., Mills, M.J., Mills, M.J., Shahani-Denning, C., Shahani-Denning, C., Sweetapple, C. and Sweetapple, C., 2017. Work interruptions resiliency: toward an improved understanding of employee efficiency.Journal of Organizational Effectiveness: People and Performance,4(1), pp.39-58.